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TRAIN OF THOUGHT

Holland & Holland: Leading the Way in Circularity and Sustainability

At Holland & Holland, sustainability isn’t just a commitment—it’s a guiding principle. From the honour of receiving a Royal Warrant from...

3 min read

Superhost skills in the workplace.

Renting a private space to members of the public showcases exceptional management skills. Running a successful short-term rental isn’t...

3 min read

Increase Marketing Team Productivity - A Case Study

A new Marketing Department model is needed, designed with Generative AI and Machine Learning at the centre of all thinking, processes,...

3 min read

ABOUT ME

Hi, I'm Edward

A few words by way of an introduction.

I have a prize-winning background in advertising, marketing, eCommerce and consulting. I have led large scale organisational and structural transformations for global B2C, B2B companies and Government. I speak five languages.

I identify ways to improve productivity from marketing spend, increase circularity from business processes or improve market share and revenue. It's in the name - adding value all the time.

I share case studies here from time to time and updates from my Upcycling Start-Up journey.

When not working, my passion is the outdoors. Either enjoying being in nature, or enjoying looking after it through volunteer work.