Hi, I'm Edward

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A few words by way of an introduction.

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I have a prize-winning background in advertising, marketing, eCommerce and consulting. I have led large scale organisational and structural transformations for global B2C, B2B companies and Government. I speak five languages.  

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I identify ways to improve productivity from marketing spend, increase circularity from business processes or improve market share and revenue. It's in the name - adding value all the time.  

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I share case studies here from time to time and updates from my Upcycling Start-Up journey.  

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When not working, my passion is the outdoors. Either enjoying being in nature, or enjoying looking after it through volunteer work.​